At Welcome Place Marketing, we specialize in empowering executives and business owners to elevate their brand presence and achieve outstanding results in today’s competitive digital landscape. Our comprehensive services are designed to optimize your personal and professional brand, ensuring you stand out in your industry and attract the right opportunities.
Whether you're looking to enhance your LinkedIn profile, create engaging content, secure features in industry publications, or find the perfect digital marketing agency to partner with, we offer tailored solutions that align with your unique needs and goals.
LinkedIn Optimization & Custom Banner
Improve your LinkedIn profile that stands out to potential followers and industry professionals, increase profile views, and a get a strong personal brand foundation.
Services Included:
✅ LinkedIn profile optimization (headline, summary, and experience sections).
✅ Custom LinkedIn banner design.
✅ One-time consultation (1 hour) on personal branding and content strategy.
✅ Creation of a personalized LinkedIn content calendar for one month (4 weeks).
✅ Optimization of profile SEO to increase visibility in searches.
LinkedIn Growth & Engagement
If you want a steady growth in LinkedIn followers, increased engagement, and more networking opportunities then this package is for you. Book a call so we can help boost your profile and unlock potential business leads!
Services Included:
✅ All services from Package 1.
✅ Weekly LinkedIn post creation and scheduling (4 posts per month).
✅ Bi-weekly LinkedIn article creation (2 articles per month).
✅ Monthly performance report and strategy adjustment.
✅ Engagement with relevant industry content and potential followers (commenting and liking posts).
Industry Authority & Lead Generation
Establishment as an industry authority, significant increase in LinkedIn engagement, potential media features, and a robust lead generation strategy that supports business growth or career advancement.
Services Included:
✅All services from Package 2.
✅In-depth industry research and trend analysis for content creation.
✅Personalized PR outreach to relevant industry publications for feature opportunities.
✅Bi-weekly thought leadership article creation and posting on LinkedIn (2 articles per month).
✅Enhanced engagement strategy including connecting with key industry leaders and influencers.
✅Quarterly strategy session (1 hour) to review goals and achievements.
Executive PR & Thought Leadership
Establish yourself as a recognized thought leader in your industry, increase your visibility in online publications, and build a powerful personal brand that attracts opportunities and connections.
Services Included:
✅ Comprehensive Profile Optimization: Enhance your LinkedIn profile to reflect your industry authority and personal brand.
✅ Custom Banner Creation: Design a LinkedIn banner that visually represents your brand and values.
✅ Thought Leadership Content Creation: Develop and publish two LinkedIn articles per month that showcase your expertise and insights in your field.
✅Strategic PR Outreach: Personalized PR strategy to secure features, interviews, and guest posts in relevant online publications
✅Engagement Strategy: Actively engage with key industry leaders, influencers, and potential followers on LinkedIn.
✅Monthly Reporting & Strategy Session: Review performance, adjust strategies, and plan upcoming content and outreach efforts.
Digital Marketing Agency Matchmaking
Connect your business with the ideal digital marketing agency that not only meets but exceeds your expectations, ensuring effective and efficient execution of your marketing strategies and driving long-term growth.
Services Included:
✅ Needs Assessment Consultation: A detailed consultation to understand your business goals, current marketing challenges, and specific requirements for your digital marketing needs.
✅Agency Research & Vetting: Extensive research and vetting of digital marketing agencies that specialize in your industry and align with your unique needs. This includes evaluating their expertise in areas such as local SEO, paid search, social media management, and website design.
✅Customized Agency Recommendations: A curated list of top-tier agencies that best match your business objectives, complete with detailed profiles, service offerings, and case studies.
✅ Agency Introduction & Selection Support: Facilitated introductions to selected agencies and support throughout the decision-making process to ensure a seamless match
Hire Me as Your Digital Marketing Consultant
By the end of our engagement, you’ll have a fully optimized personal brand, a strategic content plan, and the right agency partners in place to drive your business forward. My goal is to equip you with the tools and guidance you need to achieve sustained growth, enhanced visibility, and stronger industry authority.
Services Included:
✅ Initial Strategy Session: A comprehensive assessment of your current digital marketing efforts, brand positioning, and business goals. We’ll outline clear objectives and key performance indicators (KPIs) to measure success.
✅ LinkedIn Profile Optimization: Enhance your LinkedIn profile to align with your personal and professional brand, ensuring it attracts the right audience and opportunities.
✅ Custom Content Creation: Develop a content strategy tailored to your industry, including LinkedIn posts, articles, and thought leadership pieces that resonate with your target audience.
✅Public Relations & Media Outreach: Craft a PR strategy that positions you as an industry thought leader, including outreach to secure features in relevant publications and media outlets.
✅ Ongoing Consulting & Support: Monthly check-ins to review progress, adjust strategies, and address any new challenges or opportunities that arise. This includes hands-on support with any aspect of your digital marketing efforts.
I recently had the pleasure of working with Victoria Shepherd to optimize my LinkedIn profile, and I couldn't be more thrilled with the results. Victoria's expertise in LinkedIn optimization is truly unparalleled. She took the time to understand my professional journey and crafted a profile that beautifully highlights my strengths and achievements.
Coach | Corporate Workshop Facilitator
I've had the privilege of working with Victoria Shepherd as my content marketing coach, and I couldn't be more impressed with the guidance and expertise she's provided. As someone looking to expand my thought leadership online, I needed someone who could not only offer strategic advice but also inspire creativity and innovation. Victoria has been that person and more
Director, Global EHS at Qurate Retail Group
Since implementing Victoria's strategies, I've seen a dramatic rise in both engagement and impressions on my posts. My content now resonates more with my audience, leading to meaningful interactions and connections. Victoria's coaching has empowered me to share my insights more effectively and establish a stronger presence on LinkedIn.
President, Aden Consulting
Thanks to Victoria's exceptional work, my LinkedIn profile now stands out in my industry and effectively supports my business growth objectives. If you're serious about taking your LinkedIn presence to the next level, I highly recommend Victoria Shepherd. Her expertise is truly unmatched.
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