Search Engine Land
Why AI search starts with the citation, not the keyword
Column · AI-driven SEO
Welcome Place Marketing · SEO & AI Search Strategy
I make earned
authority visible.
SEO, entity, and AI-search strategy for brands whose press and credibility already outrun their digital footprint. I close the gap — so the search engines and the LLMs cite you too.
Currently booking new engagements
+159%
YoY organic impressions, 6-brand healthcare portfolio
Published, Cited & On Stage
Search Engine LandSearch Engine JournalPubconHealthcare SuccessFlorida Blue / GuideWell
The Problem
Your reputation is real. Your search results haven't caught up.
You've earned the press, the credibility, the client results. But when someone searches your name — or asks ChatGPT, Claude, or Google's AI who does what you do — the answer is thin, dated, or someone else.
I build the connective tissue between earned authority and digital visibility: the entities, the schema, the citations, and the content that make you the obvious, retrievable answer.
Earned
Press, PR, thought leadership
Entity
Knowledge graph, schema, AI citations
Owned
Content, web, organic search
What I Do
Four ways to become the answer.
01
AI Search & Entity Visibility
Knowledge graph audits, schema architecture, and AEO strategy so LLMs and AI Overviews cite you — my most differentiated work.
02
SEO Audits & Strategy
Technical, on-page, and keyword audits delivered as fixed-scope engagements with a clear 12-week roadmap.
03
Content Strategy & Production
Content gap analysis, pillar pages, and clusters — one-off builds or ongoing editorial retainers.
04
Personal Brand & LinkedIn
Executive positioning, profile optimization, and ghostwriting that turns a strong résumé into visible authority.
See all services & pricing
Also: Healthcare SEO · AI enablement & team training
Selected Results
+159%
YoY organic impressions across a 6-brand healthcare portfolio
3.8M
Monthly impressions, up from 3.3M — +15.3% MoM
51%
Lift in response volume at 48% lower cost (Florida Blue)
15+
Years leading marketing across health, SaaS & enterprise
About Victoria
Fifteen years in the room where marketing decisions get made.
I've led strategy at Florida Blue and GuideWell, run marketing for healthcare SaaS, and now manage a multi-brand SEO portfolio while writing for Search Engine Land and Search Engine Journal on the future of AI search.
"I'm a practitioner, not a theorist. Everything I recommend, I've shipped — usually more than once."
02
In Their Words
Leaders I've made more visible.
★★★★★
"Victoria's expertise in LinkedIn optimization is truly unparalleled. She took the time to understand my professional journey and crafted a profile that beautifully highlights my strengths and achievements."
★★★★★
"As someone looking to expand my thought leadership online, I needed someone who could not only offer strategic advice but also inspire creativity. Victoria has been that person and more."
★★★★★
"Since implementing Victoria's strategies, I've seen a dramatic rise in both engagement and impressions. Her coaching has empowered me to share my insights more effectively."
★★★★★
"Thanks to Victoria's exceptional work, my LinkedIn profile now stands out in my industry and effectively supports my business growth. If you're serious about your presence, I highly recommend her."
Thought Leadership
Where I'm thinking out loud.
Search Engine Journal
E-E-A-T for healthcare: what actually moves the needle
Column · Healthcare digital
Pubcon · Speaking
GEO & the future of organic visibility
Talk · Generative Engine Optimization
Let's make your authority impossible to miss.
A 30-minute strategy call to pinpoint where your visibility is leaking — and the fastest way to fix it.