Victoria Shepherd is a dynamic digital marketing leader with over 15 years of experience, known for her expertise in driving multi-channel marketing initiatives, developing impactful content strategies, and harnessing advanced technologies to optimize marketing outcomes. Her career is a testament to her ability to innovate and lead in the ever-evolving digital landscape.

Victoria’s extensive experience in healthcare marketing was particularly shaped by her roles at Florida Blue and GuideWell. At Florida Blue, she was instrumental in executing marketing strategies that dramatically boosted brand visibility and customer engagement. Her initiatives led to a 51% increase in calls with 48% less spend through Facebook campaigns and a 200% year-over-year increase in direct mail responses. At GuideWell, she was a key figure in launching comprehensive marketing campaigns that solidified the brand’s presence in the healthcare industry. Her strategic thinking and expertise in digital content helped propel the organization forward during a time of rapid change.

At Insurety Capital, Victoria further demonstrated her prowess by leveraging AI and data analytics to enhance marketing precision and effectiveness. She integrated Google Analytics with AI-driven insights, which resulted in a 15% increase in targeted marketing success and a 25% improvement in customer engagement through streamlined content creation. These roles highlight Victoria’s ability to combine creativity with data-driven strategies to achieve significant business outcomes.
Victoria remains deeply ingrained in the digital space and AI, consistently sharing her insights and expertise through regular blog contributions to prominent industry platforms like Search Engine Journal and Search Engine Land.

Victoria’s successful career is deeply rooted in the early influence of her father, Bill, a distinguished marketing professional. Bill began his career in the early seventies at Grey Advertising, working with major brands such as Nestlé, Mattel, Revlon, and Loews Hotels. His strategic vision and leadership skills led him to roles as a marketing manager for Amalgamated Quarries in Scotland and later as a marketing director for Bacardi in London. Bill’s career reached its zenith when he moved to Bermuda to take on the role of Managing Director of Bacardi International, a position he held until his retirement in 1997. Bill’s commitment to his profession and his community was exemplified by his efforts to provide water relief to Bermuda during a severe drought in 1990, using his influence to make a tangible difference.

Bill’s mentorship had a profound impact on Victoria, particularly his encouragement for her to embrace technology and learn graphics programs while still in college. This guidance set the foundation for her entry into the digital marketing space, where she has since excelled. The values and lessons she learned from her father have been instrumental in shaping her career, particularly her focus on innovation, leadership, and community involvement.

The name "Welcome Place" is a reflection of Victoria’s upbringing in Bermuda, where her family home was known for its warmth, and welcoming atmosphere. This ethos is something Victoria has carried into her professional life. She strives to create an environment where people feel welcomed, supported, and empowered. Through her career, Victoria is committed to sharing the knowledge she has gained, helping others navigate the complexities of digital marketing while maintaining a sense of integrity and openness—just like the home that inspired the name "Welcome Place."