Technical SEO & a prioritized roadmap
Technical, keyword and on-page audits identify the obstacles between your expertise and patient searches. A fixed-scope foundation engagement includes a clear 12-week roadmap your team can execute.
Welcome Place Marketing · Victoria L. Shepherd
Healthcare SEO consultant
Search strategy for medical groups, multi-location healthcare organizations and health brands — connecting clinical expertise with the questions patients ask, from the first search to the appointment.
Based in Tampa, Florida. Remote consulting for teams across the United States.
The consulting scope
A stronger foundation for patient discovery.
For marketing teams with established clinical expertise but an uneven search footprint, the work starts with an audit and a named set of priorities. Choose a defined project or an ongoing content program; deliverables and timelines are agreed before work begins.
Provider, location & local visibility
Review doctor and location pages, Google Business Profiles, internal links and structured data so patients and search systems can connect each provider, specialty and place.
Content built around patient questions
Content gap analysis, pillar pages and topic clusters connect symptoms, services and next steps. Editorial standards emphasize healthcare E-E-A-T, accurate claims and clinical review workflows.
Entity & AI-search strategy
Knowledge graph audits, schema architecture and source-footprint mapping strengthen how your organization is represented in search and AI answers. Citation strategy complements technical SEO rather than replacing it.
Healthcare experience
Strategy grounded in the work.
I bring 18 years of marketing experience, including ten years at Florida Blue / GuideWell. Through Welcome Place Marketing, I lead an SEO portfolio for Healthcare Success and serve healthcare clients including Pathways of Florida and Zyter | TruCare.
+15.2%
Organic impressions year over year
Healthcare Success portfolio impressions grew from 3.3 million to 3.8 million, alongside click-through pressure from AI-generated and zero-click results.
17 sites
Conversion-rate audits
Audited client sites and tested landing pages through Healthcare Success, connecting search entry points to booked appointments.
20 → 6 hours
Content brief production
A 46-brief workflow for Healthcare Success reduced production time from roughly 20 hours to 6.
These are results from specific engagements, not forecasts or guarantees for a new project.
Read the full career history and client engagementsFrom audit to reporting
Clear priorities. Measurable progress.
First, map the current search footprint and patient journey. Then prioritize technical fixes, content and entity work in a roadmap. Implementation can be delivered by me or your team, with GA4 and Looker reporting tied to impressions, citations and the path to inquiry.
Clinical and compliance review remain part of healthcare content governance. Search visibility is measured separately from appointment and revenue outcomes.
Explore all consulting engagementsPublished healthcare insights
Read the approach.
- Are your doctor and location pages quietly killing your visibility in the age of AI?
- Symptom search optimization: capturing patients at the first query
Discuss your healthcare search priorities.
Bring your website, service areas and the visibility challenge you want to solve. We’ll discuss whether a foundation audit, content program or AI-search engagement fits.
Book a strategy call