About Victoria Shepherd
A practitioner building the playbook for AI search.
Fifteen years leading marketing across healthcare, SaaS, and enterprise — now focused on the shift from keywords to citations, and from ranking to being the answer.
The Story
From enterprise strategy to the frontier of search.
I started in the rooms where big brands make big bets — leading integrated marketing strategy at Florida Blue and GuideWell, where I built multi-channel campaigns spanning digital, social, direct mail, and broadcast, and drove a 51% increase in response volume at 48% lower cost.
From there I ran marketing for healthcare SaaS and consumer health platforms — as Senior Director at Zyter|TruCare, VP of Marketing at Insurety Capital, and co-founder and CMO of New Caregiver — always with a content-and-SEO-first instinct.
Today I lead a multi-client SEO portfolio at Healthcare Success, managing 6+ healthcare organizations with dedicated strategy, reporting, and optimization per account — and I've delivered +159.2% YoY organic impressions growth building AI-assisted, GEO-ready workflows.
Through Welcome Place Marketing, I bring that same rigor to executives and founders — turning earned authority into visible, retrievable presence across organic search, social, and AI.
"I'm a practitioner, not a theorist. Everything I recommend, I've shipped — usually more than once."
01
Areas of Expertise
The whole surface of visibility.
SEO Strategy & Leadership
Multi-client portfolio management, agency-style SOPs & SLAs.
GEO / AI Search
Generative engine optimization & AI-citation strategy.
Technical SEO
Schema architecture, crawlability, site health.
Content & Editorial
E-E-A-T standards, pillar pages, editorial planning.
Cross-Channel Growth
Earned + owned integration: SEO, PR, content, email.
Analytics & Reporting
GA4, Looker, SERP research, keyword intelligence.
Career
Where I've done the work.
2024 — Present
Healthcare Success
SEO & Digital Marketing Manager
Portfolio lead for 6+ healthcare clients; +159.2% YoY organic impressions; AI-assisted, GEO-ready workflows.
2024 — Present
Welcome Place Marketing
Founder & CEO
Thought-leadership strategy, LinkedIn optimization & SEO consulting for executives and founders.
2023 — Present
New Caregiver
Co-Founder & CMO
SEO-first content strategy for a consumer health platform — editorial calendar & owned distribution.
2024
Zyter | TruCare
Senior Director of Marketing
Content marketing strategy — editorial newsletters, webinars & SEO-aligned product content for B2B healthcare SaaS.
2022 — 2024
Insurety Capital
VP of Marketing
Directed website content strategy; integrated AI-driven analytics to lift SEO performance and engagement.
2015 — 2021
Florida Blue / GuideWell
Senior Manager, Marketing Strategy
Integrated multi-channel campaigns; 51% response lift at 48% lower cost; 200% YoY direct-mail improvement.